About July 17

At July 17, we believe that jewelry should tell a story - your story. Inspired by the timeless tradition of Italian Charm Bracelets, we created a space where every charm has a meaning, and every bracelet is as unique as the person wearing it.

Whether you're celebrating memories, milestones, or simply your personal style, our charms and bracelets are designed to be mixed, matched, and treasured. From elegant pendants to bold symbols, each piece is carefully selected to help you express yourself, one charm at a time.

Founded with love and creativity, our brand is all about connection, expression, and everyday beauty. Start your charm journey with us — and let your bracelet speak for you.

Our Mission

We want to turn personal memories into meaningful, wearable pieces that stay close to the skin – and the heart.